Iyah May
​DEUCE is excited to announce we are working alongside independent singer-songwriter and new viral sensation
Iyah May
Based in Sydney, Australia, Iyah May has created huge controversy following the release of her new single Karmageddon after she chose to walk away from her major label and was dropped by her management company when she refused to change certain lyrics to her song.
The track slices through the clamour and chaos of modern life, exposing the harsh realities of political division, media manipulation, corporate greed, and public apathy and has been described as being a striking anthem for these turbulent times.
You can listen and watch Karmageddon by Iyah May below:
At the time of publishing, Karmageddon is:
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Number 2 on iTunes Australia
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Number 12 in the US
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Number 16 Worldwide
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Trending on YouTube at number 23
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Cracked the Apple Music UK Top 40
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Number 1 on Spotify Viral Charts in Spain
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Number 2 in Malaysia
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Had over 2.1 million views on YouTube in 4 weeks
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Over 1.5 million streams on Spotify
in addition to this, the track has also attracted attention from figures such as Joe Rogan, Jimmy Dore, Jewel, Paloma Faith, and a slew of artists and celebrities, with its popularity bringing it to the attention of US publications, Newsweek, Yahoo Entertainment, and Daily Mail.
Karmageddon has flourished entirely through organic growth without any financial input in the promotion and is a fantastic example to independent bands and artists worldwide that success is possible without the hand of a major label guiding the way.
Further information on Iyah May can be found on her website www.iyahmay.com
You can also follow her on social media at:
www.x.com/iyahmaymusic
www.tiktok.com/@iyahmayhem
For further information on Iyah May, please email rob@deucemusic.com